Let Ethnicity Rule Your Style Statement

‘Seize the moment’ my friend. This ethnic trend, which recently knocked the fashion arena, is going to live forever, if it goes out it will recycle and refine again. However, believe me it will then also entice the fashionistas. Still, ethnicity crowns the tinsel town, the city of dreams, the Bollywood. One can easily witness its proof at grand award functions of film fraternity. Don’t you get fascinated by Silk saris worn by our very own ‘Silk’ a.k.a. Vidya Balan? The way fashionistas like Rekhaji, Madhuri, Rani wears Sari, it becomes the style statement in the fashion industry.

An elegant Sari is a great wear for joyful events. Kanjeevaram and Banarasi silk saris with suitable jewellery also add to party moods. Sexy clothes are out of the sight at award ceremonies and romantic, well-mannered styles are flavor of the market! Sari gown, the latest innovation is emerging as the most suited bridal wear and winning the hearts of million women out there. Quite a few times, we are befuddled with fashion terminologies, but, not this time, fashion jargon is simplified and demystified with an advent of Ethnic fashion.

Ethnicity stands for exuding culture, tradition yet sensuality teamed up with graciousness. Gone are the days when ethnic fashion was a trivial to apologetic looks. We, at Ekmatra design our designs and creation with so much minute care that it merely leaves any stone unturned in making it excellent fit to every respective bodies and touching each soul. Some enterprising designer took our ethnic collection to an international fashion shows that aroused international interest in our unique ethnic Khadi products.

Now, what are you waiting for? Visit our online store Ekmatra.com and check out our internationally acclaimed Ethnic collection. Ethnicity is the style mantra of the day and let our array of ethnic collection lead your wardrobe, your new style statement. We have an exquisite collection of Khadi products, its range line up from Ethnic wear for men and women like Kurta Pajama, designer blouses, Nehru Jackets and many more. Explore your choices at our Ekmatra.com.