Ekmatra.com - Mission Khadi

In the new millennium, the emblematic significance of Khadi is barely remembered if not forgotten altogether; Khadi as a metaphor of a revolution that empowered the emancipation of a people from foreign yoke has been replaced by its perception as a mere fabric for the masses and its role in the contemporary fashion world remains iffy.

We at Ekmatra, keeping in mind the core belief behind Sarvodaya Ashram carrying the legacy forward in sync with the need of time. Our dashing, dynamic and young chairman Manoj Chaturvedi and our core team of professionals sees opportunity in catapulting Khadi into popular mainstream by launching a commercial and fashion face of the fabric with the belief: “In contrast to a personality-led brand, this is an organization-led brand that will usher in a fashionable avatar of Khadi products.

Our company’s positioning as Handspun, Handwoven, and Handcrafted, emphasizes the uniqueness of the brand and offers a line of ready-to-wear apparel that combines the rustic elegance of Khadi with trendy, contemporary designs.

We welcome you to participate in our endeavor and help create a better world that relies increasingly on healthy, environment-friendly clothing, the purchase of which supports and sustains the underprivileged thereby creating a model for organic, home-grown, and sustainable economic prosperity.

Our apparels are exclusively created in a sense to bestow that rich Indian culture, to glorify the heritage fabric, Khadi. It would embark upon new style statement for the fashion frenzies. We cater the demands of men and women by exclusively delivering unique Khadi products like Nehru jacket, linen shirts, formal trousers, designer blouses, shirts for girls and many more.