Kurta Pajama - The Masculine Affair

“Fashion is a form of ugliness so intolerable that we have to alter it every six months.”
― Oscar Wilde

The term Kurta originates from Persian language and signifies a collarless top, initially employed in English in 20th century. Alternatively, 'pyjama' term formerly results from Persian term ‘Payjama', which implies leg clothing. This word is a mixture of Hindi and Urdu. Kurta pajama is indisputably an integral section of every man's wardrobe who wishes to give an ethnic feel to their facade at any occasion, that's why Kurta pajama regarded as one of the most popular ethnic wear for men. When it comes to the comfort combined with rich ethnicity regarding men's wear one can think of nothing but Kurta Pajama.

With its origin in India, it is today worn across the world mainly in Asian countries like Pakistan, Nepal, Sri Lanka, Bhutan, Bangladesh and Afghanistan. Even many western men too love to wear this traditional Indian garment mainly due to its sheer comfort, rich ethnic appeal and attractive looks. Kurta pajama is such an outfit that can be worn as formal, casual and even nightwear. In fact, many Indian boys and men still prefer the timeless Kurta pajama as their favorite night wear. Such is the comfort offered by this garment.

A man of any physique can look masculine and attractive with Kurta Pajama as attire. Whether you are thin or healthy, whether you are born with a great height or are short, nicely designed and well-stitched Kurta pajama has the ability to make a thin man look sturdy, at the same time hiding the unsightly belly of a healthy man. As well as, it can make you look tall if you have a short stature, while making an already tall man look highly appeasing and attractive.

At our online store Ekmatra, you will find many indo-western designs in Kurta for men, which have an ethnic feel to them while also incorporating the best stitching techniques and detailing from western wear. Kurta is given a designer look with various cuts and designs on collar, neckline, cuffs, pockets etc. You can also choose as per your need ranging from sober to embellished ones, and from simple to designer ones. Visit our online store Ekmatra.com & flaunt your masculinity.

Ethnic Wear for Women

“Marriages are made in heaven and consummated on earth.”
January, the sanctimonious month of marriages, the moment of heavenly pleasures is in the air, so are you done with your shopping? If its marriage in India then first thing comes to our mind are ethnic apparels. Marriage shopping means spectacular affair of saris, designer suits, designer blouses, Kurtis etc. Our online store Ekmatra.com is all set to serve your needs in the most customized way through our exquisite range of ethnic dresses for girls.

Come, explore the natural fabric on your fingertips, and get your delivery of product at your doorstep. Our creative fashion designers at Ekmatra are always on a sentry for ethnic designs that take us close to our cultural roots and remind us of the glorious past.

The Indian women ethnic wear industry has taken great strides over the past few years, and today, many of the world's leading fashion labels are sourcing their products from India. Moreover, with changing lifestyle, rise in the number of working women, rapid urbanization and increasing awareness, the women ethnic wear market in India is anticipated to register a strong growth in the coming years. Today’s women prefer Ethnic wear not only at marriage affairs but also at offices giving precedence to comfort and soothing feel. What you wear in office reflects a lot about your personality, attitude and hence women are very choosy while selecting their office clothing.

Our designer suits for women are crafted keeping in mind the structure of an average Indian woman. The fits are comfortable, designs are not too revealing and embroidery or patterns are very subtle. We only prefer hand woven cotton and Khadi fabric for our ethnic wear. The fabric properties are such that it helps to regulate the body temperature in any season. Especially in a humid climate like India, the fabric helps in quick evaporation of sweat and keeps the body cool, thus preventing rashes and skin infections. We therefore call it a breathable and skin friendly fabric. Our other USPs like high quality stitching provides longer life to the garment while retaining its original form and shape; body friendly fits facilitate easy stretching and free movement of your body.

Our well-tailored garment basks their share of glory and the testimonies of our valued customers lay its proof. Explore the splendid blend of modernity with ethnicity in our extensive collection of designer suits, Kurta Pajama, designer blouses and ethnic dresses for girls, showcased at our store. For more details visit our online store Ekmatra.com and let our ethnic collection cherish your beauty and elegance.

Ethnic Wear for Men

“Simplicity is the keynote of all true elegance.”
― Coco Chanel

A person with mustache, beard, dark hairs & strong muscles are regarded as man, the macho man who can fight against each odd & can make the impossible possible. Gone are the days when girls used to select such Macho man, needed to save her from the villainous characters, and now the decency is in the air, time has changed, so is the taste of time along with girls. Bollywood sets the trend whether its Ranbir from Barfi who wears formal Shirt –pant or Ranveer from RamLeela with his desi look in Kurta, Dhoti & denims sends new vibe amongst fashionistas.

India being democratic country living with a philosophy & culture of “unity in diversity” leads to various choices in fashion zone as well. Let the fashion be ethnic or western, the man who wears it matters the most. Ethnic fashion is mostly venerated as an epitome of decency. So, with ethnic fashion the ‘bad boy’ image turns to ‘decent guy’.

In today’s scenario ethnic apparels for men includes gamut of products like Kurta Pajama, Nehru jackets, formal shirts, formal pants and so many products. The charm, elegance & decency pouring out of ethnic wear are simply impeccable.

We, at Ekmatra understand the demand of time & deliver our ethnic wear for men products accordingly. Our exquisite ethnic collection of men exudes that appealing charm, elegance & decency. Some of our products like Kurta Pajama & Nehru Jackets become the focal point of fashionistas who believe in trendsetting. Our online store, Ekmatra, the hub of Khadi products delivers its range of ethnic products from Kurta, Nehru Jackets, Kurta Pajama, Formal Shirts, and Linen Shirts and lots more. Explore our online store Ekmatra.com & let ethnicity rule your style statement.
“Fashion changes, but style endures.” ― Coco Channel

Let Ethnicity Rule Your Style Statement

‘Seize the moment’ my friend. This ethnic trend, which recently knocked the fashion arena, is going to live forever, if it goes out it will recycle and refine again. However, believe me it will then also entice the fashionistas. Still, ethnicity crowns the tinsel town, the city of dreams, the Bollywood. One can easily witness its proof at grand award functions of film fraternity. Don’t you get fascinated by Silk saris worn by our very own ‘Silk’ a.k.a. Vidya Balan? The way fashionistas like Rekhaji, Madhuri, Rani wears Sari, it becomes the style statement in the fashion industry.

An elegant Sari is a great wear for joyful events. Kanjeevaram and Banarasi silk saris with suitable jewellery also add to party moods. Sexy clothes are out of the sight at award ceremonies and romantic, well-mannered styles are flavor of the market! Sari gown, the latest innovation is emerging as the most suited bridal wear and winning the hearts of million women out there. Quite a few times, we are befuddled with fashion terminologies, but, not this time, fashion jargon is simplified and demystified with an advent of Ethnic fashion.

Ethnicity stands for exuding culture, tradition yet sensuality teamed up with graciousness. Gone are the days when ethnic fashion was a trivial to apologetic looks. We, at Ekmatra design our designs and creation with so much minute care that it merely leaves any stone unturned in making it excellent fit to every respective bodies and touching each soul. Some enterprising designer took our ethnic collection to an international fashion shows that aroused international interest in our unique ethnic Khadi products.

Now, what are you waiting for? Visit our online store Ekmatra.com and check out our internationally acclaimed Ethnic collection. Ethnicity is the style mantra of the day and let our array of ethnic collection lead your wardrobe, your new style statement. We have an exquisite collection of Khadi products, its range line up from Ethnic wear for men and women like Kurta Pajama, designer blouses, Nehru Jackets and many more. Explore your choices at our Ekmatra.com.

Khadi – The Breathing Fabric at Ekmatra.com

Do you know that the popular Darjeeling tea, Tirupathi laddu, Kancheepuram Silk sari, Pochampalli Ikat and basmati rice are all protected under the Geographical Indications (GI), but the Khadi cloth is yet to get protected in India? But, at Ekmatra we have taken an initiative to protect and propagate Khadi like never before.

Through Ekmatra, we are trying to bridge heritage with the modern generation. We have to make our product relevant to our youth. That is our aim in launching the brand. The traditional Khadi popularized by the Father of the Nation, Mahatma Gandhi, has been reinvented in the form of fashionable Khadi with a view to boost sales in today’s competitive market flooded with national and international apparel brands. We launched Khadi in more of a modern and 21st century makeover by producing designer suits, designer blouses, linen styled shirts and trousers instead of only the traditional Kurta Pajama.

We have undertaken this herculean task of popularizing the quaint fabric Khadi in fashion circles as well as to make it reachable for common man. Our online store Ekmatra.com is generating a good response and it seems that with your rewarding support we will surely accomplish our mission.

Since Khadi is essentially a cloth, the soft twist imparted by the hand maintains the yarn hairiness to an extent, which gives maximum comfort. The loom used in weaving of Khadi interlaces the threads in a manner that allows maximum air to permeate to body and soothes the body better than any other fabric does. No wonder Khadi is acknowledged as one of the coolest and most comfortable fabric ever known. Khadi is the fabric of the new age.

Khadi, therefore, is increasingly relevant today as we move toward a more natural and environment-¬friendly future. More people now understand clothing as second skin rather than as embellishment and more people want fashion to follow fabric.

We are uniquely poised to deliver fashion and fabric; we are revered as hub for fashionable fabric, the Khadi. In fashion circles amongst experimental youngsters Khadi is considered as new style statement. We exude our Khadi products lined up from Nehru jackets, formal trousers, designer blouses, designer suits for women, linen shirts, formal shirts for men and lot more. Explore Ekmatra.com and let the stylish Khadi reign your breath.