Discover Your Second Skin at Ekmatra.com

Khadi, the livery of the freedom
- Mahatma Gandhi

As stated, Khadi was the livery of freedom, symbolism of revolution by Mahatma Gandhi. He was the die heart fan of Khadi because this fabric has generated an abundant employment opportunity for local skill workers at that time. In the freedom movement Khadi was personified as the freedom fighter of higher esteem, unfortunately as the time passed its monopoly faded away from the hearts of Indians. Many premium fabrics knocked the fashion doors bringing in their special features.

In such scenario, query must be arising in your mind that why one should prefer Khadi, especially when the market is crowded with premium fabric like nylon, Teflon etc. Here, I would like to enlighten your heart about the fabric, Khadi.

Khadi is a versatile fabric, cool in summer and warm in winter. In order to improve the look, Khadi/Khaddar is sometimes starched to give it a stiffer feel. It is widely accepted in fashion circles. The versatility and goodness of handmade fabric over manmade fabric is well established.

As the skin breathes, so should our fabric, our second skin. In a scenario when ecology occupies a center stage, healthy lifestyle demands that whatever we wear should allow free passage of air in order to act as natural conditioning for the skin. Machine--made fabric does not qualify as it is weaved too tight, and thus does not allow natural ventilation for the wearer. Khadi, because it is handspun and Hand-woven, retains the ability to ‘breathe’ - it is porous, loose, and bonds with relaxed ease. The fabric does not cloy to the skin, nor does it act as a greenhouse for the body, trapping it, as if in a suffocating vice; it keeps the wearer warm in winters and cool in summers.

At Ekmatra, you will find this elated fabric at a very competitive rate. An array of Khadi products lined up from ethnic wear for men, Nehru jackets, formal trousers, designer blouses, designer suits for women, linen shirts, formal shirts for men and lot more will surely win your hearts. Explore Ekmatra.com and discover your second skin.

Ekmatra.com - Mission Khadi

In the new millennium, the emblematic significance of Khadi is barely remembered if not forgotten altogether; Khadi as a metaphor of a revolution that empowered the emancipation of a people from foreign yoke has been replaced by its perception as a mere fabric for the masses and its role in the contemporary fashion world remains iffy.

We at Ekmatra, keeping in mind the core belief behind Sarvodaya Ashram carrying the legacy forward in sync with the need of time. Our dashing, dynamic and young chairman Manoj Chaturvedi and our core team of professionals sees opportunity in catapulting Khadi into popular mainstream by launching a commercial and fashion face of the fabric with the belief: “In contrast to a personality-led brand, this is an organization-led brand that will usher in a fashionable avatar of Khadi products.

Our company’s positioning as Handspun, Handwoven, and Handcrafted, emphasizes the uniqueness of the brand and offers a line of ready-to-wear apparel that combines the rustic elegance of Khadi with trendy, contemporary designs.

We welcome you to participate in our endeavor and help create a better world that relies increasingly on healthy, environment-friendly clothing, the purchase of which supports and sustains the underprivileged thereby creating a model for organic, home-grown, and sustainable economic prosperity.

Our apparels are exclusively created in a sense to bestow that rich Indian culture, to glorify the heritage fabric, Khadi. It would embark upon new style statement for the fashion frenzies. We cater the demands of men and women by exclusively delivering unique Khadi products like Nehru jacket, linen shirts, formal trousers, designer blouses, shirts for girls and many more.

Ekmatra.com - Handspun Handwoven Handcrafted

Khadi, the fabric of future is back again in a modernized style. We, at Ekmatra.com celebrate its reincarnation and promises to our valued customer that we will pursue our vision of delivering the best of Khadi products to their services. It’s been a fantabulous journey from 1952 when the first stone of Sarvodaya Ashram was incepted until today when we devote the Khadi in a fashionable avatar to our dear customers.

Various movements, political rallies, andolan etc was like daily rituals during freedom movement though the stands of individuals (Gandhi and Bhagat Singh) were different over each issue but objective was only one and that is Freedom. Moreover, another thing that was common to all was their attire that was handspun, Handwoven and handcrafted fabric, Khadi, the symbolism of revolution.

Attaining a freedom was not enough; India was facing various issues such as poverty, unemployment and so on. Furthermore, in 1952, solution oriented Rohan Lal Chaturvedi getting inspired from Gandhi and Vinoba Bhave’s Bhoodan movement founded the Sarvodaya Ashram in Etah, Uttar Pradesh as a society with the avowed aim of institutionalizing. A movement with a belief to set up a people powered organization that could not only generate employment but also carry on the legacy of the freedom movement into modern India.

Our present chairman Manoj Chaturvedi, RL Chaturvedi’s son is continuing the legacy from his father who is determined to lead Sarvodaya Ashram from the front. As a chairperson, he has consolidated the movement into a more cohesive, systematized form, creating a robust structure in anticipation of a more ‘professional’ future. With a broad vision of catering the best of Khadi fashion, Sarvodaya Ashram has bestowed its fashion and commercial outlet Ekmatra.com in the services of their online customers.

Our exclusive collection of ethnic wear for men and women like Nehru jacket, linen shirts, designer blouses, shirts for girls and many more giving the fashion lovers, trendsetters wide options to explore various style statements.