Through Ekmatra, we are trying to bridge heritage with the modern generation. We have to make our product relevant to our youth. That is our aim in launching the brand. The traditional Khadi popularized by the Father of the Nation, Mahatma Gandhi, has been reinvented in the form of fashionable Khadi with a view to boost sales in today’s competitive market flooded with national and international apparel brands. We launched Khadi in more of a modern and 21st century makeover by producing designer suits, designer blouses, linen styled shirts and trousers instead of only the traditional Kurta Pajama.
We have undertaken this herculean task of popularizing the quaint fabric Khadi in fashion circles as well as to make it reachable for common man. Our online store Ekmatra.com is generating a good response and it seems that with your rewarding support we will surely accomplish our mission.
Since Khadi is essentially a cloth, the soft twist imparted by the hand maintains the yarn hairiness to an extent, which gives maximum comfort. The loom used in weaving of Khadi interlaces the threads in a manner that allows maximum air to permeate to body and soothes the body better than any other fabric does. No wonder Khadi is acknowledged as one of the coolest and most comfortable fabric ever known. Khadi is the fabric of the new age.
Khadi, therefore, is increasingly relevant today as we move toward a more natural and environment-¬friendly future. More people now understand clothing as second skin rather than as embellishment and more people want fashion to follow fabric.
We are uniquely poised to deliver fashion and fabric; we are revered as hub for fashionable fabric, the Khadi. In fashion circles amongst experimental youngsters Khadi is considered as new style statement. We exude our Khadi products lined up from Nehru jackets, formal trousers, designer blouses, designer suits for women, linen shirts, formal shirts for men and lot more. Explore Ekmatra.com and let the stylish Khadi reign your breath.
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