Various movements, political rallies, andolan etc was like daily rituals during freedom movement though the stands of individuals (Gandhi and Bhagat Singh) were different over each issue but objective was only one and that is Freedom. Moreover, another thing that was common to all was their attire that was handspun, Handwoven and handcrafted fabric, Khadi, the symbolism of revolution.
Attaining a freedom was not enough; India was facing various issues such as poverty, unemployment and so on. Furthermore, in 1952, solution oriented Rohan Lal Chaturvedi getting inspired from Gandhi and Vinoba Bhave’s Bhoodan movement founded the Sarvodaya Ashram in Etah, Uttar Pradesh as a society with the avowed aim of institutionalizing. A movement with a belief to set up a people powered organization that could not only generate employment but also carry on the legacy of the freedom movement into modern India.
Our present chairman Manoj Chaturvedi, RL Chaturvedi’s son is continuing the legacy from his father who is determined to lead Sarvodaya Ashram from the front. As a chairperson, he has consolidated the movement into a more cohesive, systematized form, creating a robust structure in anticipation of a more ‘professional’ future. With a broad vision of catering the best of Khadi fashion, Sarvodaya Ashram has bestowed its fashion and commercial outlet Ekmatra.com in the services of their online customers.
Our exclusive collection of ethnic wear for men and women like Nehru jacket, linen shirts, designer blouses, shirts for girls and many more giving the fashion lovers, trendsetters wide options to explore various style statements.
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